Nike Joy Ride
Why Beads?
They’re soft, they’re bouncy, and they form the core of an innovative new cushioning system designed to help make all the ways you move feel easy—even running.
A Softer Cushioning System
Here’s how it works: Every time you take a step—or stride—10,000+ beads shape around your foot to provide personalized cushioning and support, before responsively bouncing back to propel you forward.
“Every runner faces the same problem: stress from pounding the pavement. We knew we needed a completely new cushioning system.”
